The thrust of the article is simple. Many of us say we would never want to, and could never be, in sales. And yet, many of us really are “in sales,” it’s just a different kind. Why do you think they call it “buy-in?”
Think about it, how many times a day are you using your considerable skills of persuasion? Aren’t you really selling your ideas, or promoting your programs and services, or convincing of the need for a donation, or advocating for ongoing budget support? “Acknowledge it, learn more about it, use it often, and don’t let anyone talk you into doing it differently.” Who knew? I guess I am sort of a salesperson, after all.