If you Build it, They May Not Come

“If you build it, they will come.”

Cover of "Field of Dreams (Widescreen Two...

Cover via Amazon

Well, that’s what they said in the 1989 movie, Field of Dreams.  But in libraries, just “building” your great library, collections, programs, and services isn’t enough.  They won’t just come.  “Libraries must reach out and tell people what they are doing and more importantly why the people in their communities should care about it.”

This post from WebJunction offers marketing strategy tips for your library, to help you ensure that once you build it, they will come! You need to keep telling your audiences over and over why they should care about the library, and why you should come.

The tips in this post are from Ned Potter, who also hosts the site Library Marketing Toolkit, which is also worth a look.  While you’re at it, don’t forget the M Word blog.

Good luck!  I hope they all come to your library!

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