“If you build it, they will come.”
Well, that’s what they said in the 1989 movie, Field of Dreams. But in libraries, just “building” your great library, collections, programs, and services isn’t enough. They won’t just come. “Libraries must reach out and tell people what they are doing and more importantly why the people in their communities should care about it.”
This post from WebJunction offers marketing strategy tips for your library, to help you ensure that once you build it, they will come! You need to keep telling your audiences over and over why they should care about the library, and why you should come.
Good luck! I hope they all come to your library!