If you are in the middle of a building project, or maybe if you are even contemplating one, you are no doubt looking at a wide variety of fundraising options. One funding source that has been gaining in popularity is naming rights. (And not just in libraries! Look at the number of stadiums with naming rights deals.)
If you are looking at naming rights, whether for the entire library, or portions of it, I suggest you look at the article Naming Rights as Revenue Generators (from RUSA). Perhaps you have experience with naming rights at your organization. Please share in the comments!