Category Archives: Marketing

That’s Why It’s Called SOCIAL Media

Posted on May 4, 2017 by cbecker53

For the most part, libraries aren’t “selling” things, but we do strive to promote ourselves, what we offer, and our value to the communities we serve.

Posted in Marketing, Promotion, Public Libraries, Social Media | Tagged , | Leave a comment

Lifelong Learners

Posted on August 9, 2016 by cbecker53

According to an April report from the Pew Research Center: “Most Americans believe libraries do a decent job of serving the education and learning needs of their communities and their own families.”

Posted in Collections, Customer Service, Information Services, Library in Community, Library Programs, Library Services, Literacy, Marketing, Promotion, Public Libraries, Reference service | Tagged , , , , | Leave a comment

Getting Social

Posted on March 10, 2016 by cbecker53

In a few weeks we’re going to cover marketing in the online course I’m teaching, which will include a look at social media. I’m not sure I could use all of the tips in 7 Social Media Tactics you Should … Continue reading →

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Come Back!

Posted on October 28, 2015 by cbecker53
Posted in Communication, Customer Service, Library in Community, Library Services, Marketing, Public Libraries | Tagged , , , | Leave a comment

Tweet, Tweet!

Posted on August 21, 2015 by cbecker53

Here’s what folks on Twitter are saying about libraries.

Posted in Marketing, Social Media, Uncategorized | Tagged , , , | 1 Comment

Let Them Know You’re Here!

Posted on August 18, 2015 by cbecker53

The Deschutes Public Library System (Oregon) filmed some Q&A sessions with some community members about their library. “People felt guilty about not knowing about their library.”  

Posted in Embedded librarianship, Library Building, Library Funding, Library in Community, Library Partnerships, Library Programs, Library Services, Library spaces, Marketing, Public Libraries, Services | Tagged , , , | Leave a comment

Market your Library

Posted on August 7, 2015 by cbecker53

So, your library has lots of great things, offers lots of great services, but nobody knows about them. The answer, my friends, is marketing.

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Why?

Posted on November 25, 2014 by cbecker53

Today’s is another post with its basis in the Wisconsin Library Association conference I attended earlier this month. I heard about the book Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.  I confess, I … Continue reading →

Posted in Customer Service, Leadership, Management, Marketing, Public Libraries | Tagged , , | Leave a comment

Library Advocacy Done Right!

Posted on July 18, 2014 by cbecker53

There is very little I can say about Thing 1 and Thing 2 (from The M Word).  Except, read it.  And watch the video.  And read the Power Guide.  And learn how your library can do this too.  Library boards, … Continue reading →

Posted in Advocacy, Funding, Library Boards, Library Funding, Library in Community, Library Trustees, Marketing, Presentation Skills, Public Speaking | Tagged , , , | Leave a comment

Surprise!

Posted on July 1, 2014 by cbecker53

The Pew Research Center recently published 7 Surprises About Libraries in Our Surveys, in which they share “some surprising facts about what Americans think of libraries and the way they use them.” I think you’ll find the list interesting, and … Continue reading →

Posted in Customer Service, eBooks, Elderly, Funding, Library Funding, Library in Community, Library Services, Marketing, Privacy, Public Libraries, Reading, Technology | Tagged , , | Leave a comment