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Category Archives: Marketing
According to an April report from the Pew Research Center: “Most Americans believe libraries do a decent job of serving the education and learning needs of their communities and their own families.”
So, your library has lots of great things, offers lots of great services, but nobody knows about them. The answer, my friends, is marketing.
Today’s is another post with its basis in the Wisconsin Library Association conference I attended earlier this month. I heard about the book Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. I confess, I … Continue reading
There is very little I can say about Thing 1 and Thing 2 (from The M Word). Except, read it. And watch the video. And read the Power Guide. And learn how your library can do this too. Library boards, … Continue reading