Category Archives: Marketing

Lifelong Learners

According to an April report from the Pew Research Center: “Most Americans believe libraries do a decent job of serving the education and learning needs of their communities and their own families.”

Posted in Collections, Customer Service, Information Services, Library in Community, Library Programs, Library Services, Literacy, Marketing, Promotion, Public Libraries, Reference service | Tagged , , , , | Leave a comment

Getting Social

In a few weeks we’re going to cover marketing in the online course I’m teaching, which will include a look at social media. I’m not sure I could use all of the tips in 7 Social Media Tactics you Should … Continue reading

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Come Back!

Posted in Communication, Customer Service, Library in Community, Library Services, Marketing, Public Libraries | Tagged , , , | Leave a comment

Tweet, Tweet!

Here’s what folks on Twitter are saying about libraries.

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Let Them Know You’re Here!

The Deschutes Public Library System (Oregon) filmed some Q&A sessions with some community members about their library. “People felt guilty about not knowing about their library.”  

Posted in Embedded librarianship, Library Building, Library Funding, Library in Community, Library Partnerships, Library Programs, Library Services, Library spaces, Marketing, Public Libraries, Services | Tagged , , , | Leave a comment

Market your Library

So, your library has lots of great things, offers lots of great services, but nobody knows about them. The answer, my friends, is marketing.

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Why?

Today’s is another post with its basis in the Wisconsin Library Association conference I attended earlier this month. I heard about the book Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.  I confess, I … Continue reading

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Library Advocacy Done Right!

There is very little I can say about Thing 1 and Thing 2 (from The M Word).  Except, read it.  And watch the video.  And read the Power Guide.  And learn how your library can do this too.  Library boards, … Continue reading

Posted in Advocacy, Funding, Library Boards, Library Funding, Library in Community, Library Trustees, Marketing, Presentation Skills, Public Speaking | Tagged , , , | Leave a comment

Surprise!

The Pew Research Center recently published 7 Surprises About Libraries in Our Surveys, in which they share “some surprising facts about what Americans think of libraries and the way they use them.” I think you’ll find the list interesting, and … Continue reading

Posted in Customer Service, eBooks, Elderly, Funding, Library Funding, Library in Community, Library Services, Marketing, Privacy, Public Libraries, Reading, Technology | Tagged , , | Leave a comment

Everybody’s Talking About It!

If you’ve read or heard anything about marketing, you probably know that experts say the most powerful tool is word of mouth marketing (WOMM).  This always troubles me, because I think that too many of us then think, why bother … Continue reading

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