Category Archives: Marketing

Everybody’s Talking About It!

Posted on June 18, 2014 by cbecker53

If you’ve read or heard anything about marketing, you probably know that experts say the most powerful tool is word of mouth marketing (WOMM).  This always troubles me, because I think that too many of us then think, why bother … Continue reading →

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Libraries Are Alive!

Posted on May 23, 2014 by cbecker53

It’s no secret that I champion libraries.  It’s also no secret that some pundits say that libraries are dying.  So it is gratifying to come across the article Who Says Libraries are Going Extinct? in the Pacific Standard.  While acknowledging … Continue reading →

Posted in Advocacy, Fundraising, Library Funding, Library in Community, Library Services, Library Trustees, Marketing, Public Libraries | Tagged , , , | Leave a comment

Killer Marketing Messages

Posted on October 23, 2013 by cbecker53

Here’s a great way to get your message about libraries in general, or your library in particular (using your library specifically is better, I think) out in a memorable way. Helped XXX children learn to read (number of children’s library … Continue reading →

Posted in Advocacy, Marketing, Promotion, Public Libraries | 2 Comments

If you Build it, They May Not Come

Posted on October 11, 2013 by cbecker53

“If you build it, they will come.” Well, that’s what they said in the 1989 movie, Field of Dreams.  But in libraries, just “building” your great library, collections, programs, and services isn’t enough.  They won’t just come.  “Libraries must reach … Continue reading →

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Preaching Beyond the Choir

Posted on September 6, 2013 by cbecker53

In libraries, it is important for us to communicate with, and listen to, the people who use our libraries every day.  Of course it is.  We send them newsletters, we tweet and Facebook with them, we give them bookmarks and … Continue reading →

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Cash in On Social Media

Posted on August 28, 2013 by cbecker53

So, OK, I do recommend that libraries have some social media presence, whether Twitter, Facebook, Flickr, whatever. . .  or a combination of any of them.  BUT, I don’t think you should have these just for the sake of having … Continue reading →

Posted in Advocacy, Communication, Customer Service, Fundraising, Library in Community, Library Programs, Library Services, Marketing, Public Libraries, Social Media | Tagged , , , , | Leave a comment

Got Your Elevator Speech Ready?

Posted on May 30, 2013 by cbecker53

Are you familiar with the term “elevator speech”?  It’s a short speech (the amount of time you might spend in an elevator with another person) that gets an important point across.  It’s a good idea to have some elevator speeches … Continue reading →

Posted in Marketing, Men, Public Speaking | Tagged , | 3 Comments

Why do You Think We Call it Buy-in?

Posted on April 9, 2013 by cbecker53

I find the post Persuasion and Sales: Sure You Can from All Things Workplace intriguing and informative. The thrust of the article is simple.  Many of us say we would never want to, and could never be, in sales.  And … Continue reading →

Posted in Advocacy, Fundraising, Management, Marketing, Presentation Skills, Promotion, Public Libraries, Public Speaking | Tagged , , , , , | 2 Comments

You Can’t Go Wrong With Chocolate!

Posted on April 1, 2013 by cbecker53

So, today’s post isn’t really about chocolate, except tangentially.  But maybe I grabbed your attention.  Which is really what it is all about. The Illinois Libraries Matter post on Are you Talking to Yourself made me re-think what I’ve been … Continue reading →

Posted in Communication, Library in Community, Library Programs, Library Services, Marketing, Promotion, Public Libraries, Social Media | Leave a comment

Take the Library to the People!

Posted on January 29, 2013 by cbecker53

“Many public libraries around the world are taking their resources out to the people in new and interesting ways, which brings lots of media coverage and increases circulation. Here’s a  sampling of great projects to inspire you. They include libraries … Continue reading →

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