Category Archives: Promotion

That’s Why It’s Called SOCIAL Media

For the most part, libraries aren’t “selling” things, but we do strive to promote ourselves, what we offer, and our value to the communities we serve.

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Lifelong Learners

According to an April report from the Pew Research Center: “Most Americans believe libraries do a decent job of serving the education and learning needs of their communities and their own families.”

Posted in Collections, Customer Service, Information Services, Library in Community, Library Programs, Library Services, Literacy, Marketing, Promotion, Public Libraries, Reference service | Tagged , , , , | Leave a comment

What Do They Think?

Library leaders and staff members like to know what their users think of them. Fortunately, as it turns out, most Americans think local libraries are doing a pretty good job, particularly when it comes to serving the educational needs of … Continue reading

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Market your Library

So, your library has lots of great things, offers lots of great services, but nobody knows about them. The answer, my friends, is marketing.

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Everybody’s Talking About It!

If you’ve read or heard anything about marketing, you probably know that experts say the most powerful tool is word of mouth marketing (WOMM).  This always troubles me, because I think that too many of us then think, why bother … Continue reading

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Think Outside the Box!

Just ran across what sounds like an awesome opportunity to get some funding and assistance for doing some creative public programming in your community.  The deadline is fast approaching, so if interested you need to act soon. Developed and funded … Continue reading

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Did You Enjoy Black Friday?

I know I’m getting old(ish)—so you don’t have to tell me.  I do remember a time when there was no such thing as Black Friday.  Well, I guess the stores were open, but they didn’t open at midnight on Thursday, … Continue reading

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Killer Marketing Messages

Here’s a great way to get your message about libraries in general, or your library in particular (using your library specifically is better, I think) out in a memorable way. Helped XXX children learn to read (number of children’s library … Continue reading

Posted in Advocacy, Marketing, Promotion, Public Libraries | 2 Comments

If you Build it, They May Not Come

“If you build it, they will come.” Well, that’s what they said in the 1989 movie, Field of Dreams.  But in libraries, just “building” your great library, collections, programs, and services isn’t enough.  They won’t just come.  “Libraries must reach … Continue reading

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Preaching Beyond the Choir

In libraries, it is important for us to communicate with, and listen to, the people who use our libraries every day.  Of course it is.  We send them newsletters, we tweet and Facebook with them, we give them bookmarks and … Continue reading

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