Category Archives: Promotion

Why do You Think We Call it Buy-in?

Posted on April 9, 2013 by cbecker53

I find the post Persuasion and Sales: Sure You Can from All Things Workplace intriguing and informative. The thrust of the article is simple.  Many of us say we would never want to, and could never be, in sales.  And … Continue reading →

Posted in Advocacy, Fundraising, Management, Marketing, Presentation Skills, Promotion, Public Libraries, Public Speaking | Tagged , , , , , | 2 Comments

You Can’t Go Wrong With Chocolate!

Posted on April 1, 2013 by cbecker53

So, today’s post isn’t really about chocolate, except tangentially.  But maybe I grabbed your attention.  Which is really what it is all about. The Illinois Libraries Matter post on Are you Talking to Yourself made me re-think what I’ve been … Continue reading →

Posted in Communication, Library in Community, Library Programs, Library Services, Marketing, Promotion, Public Libraries, Social Media | Leave a comment

Listening to Your Community

Posted on March 20, 2013 by cbecker53

I didn’t know that the library vendor Demco offers an online newsletter on their site.  I thought the article 5 Steps to Redefining Your Library was really well done. It talks about surveying your community in a variety of ways:  … Continue reading →

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Heed the Wake Up Call!

Posted on March 1, 2013 by cbecker53

I’ve been waiting to write this post until I’ve had a little more time.  Meanwhile, while I’ve been waiting you’ve probably heard or read about the comments from author Terry Deary that libraries are a thing of the past and … Continue reading →

Posted in Advocacy, Customer Service, Funding, Library Funding, Library in Community, Library Services, Promotion, Public Libraries | Tagged , , , , , , , | Leave a comment

Writing about Libraries for “Civilians”

Posted on January 2, 2013 by cbecker53

“Love writing about libraries?  Many of us do.  For our fellow librarians. . . .  But for our communities?  Not so much.  The volume drops significantly. . . .” And really, writing for our communities is even more important.   So … Continue reading →

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A Case for Taxpayer Support of the Arts

Posted on December 20, 2012 by cbecker53

Here is an excellent piece on a case for taxpayer support of the arts. A prevailing viewpoint is that public funds should be dedicated primarily to costs related to the maintenance and improvement of a region’s infrastructure – roads, bridges, … Continue reading →

Posted in Library Funding, Library in Community, Library Partnerships, Promotion, Public Libraries | Tagged , , , , , , , , , | Leave a comment

Make Social Media a Holiday Gift to Your Library

Posted on December 14, 2012 by cbecker53

David Lee King asks (and answers) “Are efforts to use social media worth it? Indeed, they are. I see many reasons for libraries—or practically any other organization—to use these tools.” No, not just a Facebook page you post to occasionally.  … Continue reading →

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Telling the Story: Why is YOUR Library Essential?

Posted on November 6, 2012 by cbecker53

Yes, the economy is tight.  Yes, funding bodies are telling libraries “we love libraries, but there’s just no more money.”  But, with the right blend of statistics, anecdotes, and persuasion, you can influence elected officials, who can, in turn find … Continue reading →

Posted in Advocacy, Customer Service, Funding, Library in Community, Promotion, Public Libraries, Public Speaking | Tagged , , , , , | 1 Comment

The Power of Blogging

Posted on May 31, 2012 by cbecker53

The post 6 Reasons Why You Should Quit Blogging is really targeted toward businesses. And yes, it is from an Internet marketing agency, that is trying to sell you its services.     But, its message is valid, and applies … Continue reading →

Posted in Blogging, Promotion, Social Media, Websites | Tagged , , , , | Leave a comment