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Category Archives: Social Media
That’s Why It’s Called SOCIAL Media
For the most part, libraries aren’t “selling” things, but we do strive to promote ourselves, what we offer, and our value to the communities we serve.
Posted in Marketing, Promotion, Public Libraries, Social Media
Tagged Branding, Social media
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Getting Social
In a few weeks we’re going to cover marketing in the online course I’m teaching, which will include a look at social media. I’m not sure I could use all of the tips in 7 Social Media Tactics you Should … Continue reading
Tweet, Tweet!
Here’s what folks on Twitter are saying about libraries.
Posted in Marketing, Social Media, Uncategorized
Tagged Libraries, Marketing, Social media, Twitter
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Everybody’s Talking About It!
If you’ve read or heard anything about marketing, you probably know that experts say the most powerful tool is word of mouth marketing (WOMM). This always troubles me, because I think that too many of us then think, why bother … Continue reading
Posted in Library in Community, Marketing, Promotion, Social Media
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Social Media to Your Rescue!
I heard a great presentation by two young librarians, Anna Haase Krueger (Ramsey County, MN) and Sara Bryce (LaCrosse, WI), recently. It was not about using social media to connect with your customers or promote your library, but about how … Continue reading
Cash in On Social Media
So, OK, I do recommend that libraries have some social media presence, whether Twitter, Facebook, Flickr, whatever. . . or a combination of any of them. BUT, I don’t think you should have these just for the sake of having … Continue reading
You Can’t Go Wrong With Chocolate!
So, today’s post isn’t really about chocolate, except tangentially. But maybe I grabbed your attention. Which is really what it is all about. The Illinois Libraries Matter post on Are you Talking to Yourself made me re-think what I’ve been … Continue reading
Check out These Tech Tips for Your Library
Do you think that all the information about technology is just hype or a fad, and you don’t need to use social media or new technologies in your library? Or, do you think you’re already making use of all the … Continue reading
Posted in Customer Service, Social Media, Technology
Tagged Facebook, Library, Online presence, Social media, Technology, Twitter
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Sometimes The Old-Fashioned Ways Work Too!
Here’s a great post about word of mouth marketing. The author explains how, when ticket sales for a library event were nowhere near what they had hoped, she sat in the library lobby and talked to everyone who entered about … Continue reading
Posted in Library Programs, Marketing, Social Media
Tagged Library, Marketing, Social media, word of mouth marketing
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Make Social Media a Holiday Gift to Your Library
David Lee King asks (and answers) “Are efforts to use social media worth it? Indeed, they are. I see many reasons for libraries—or practically any other organization—to use these tools.” No, not just a Facebook page you post to occasionally. … Continue reading
Posted in Promotion, Public Libraries, Social Media
Tagged David Lee King, Facebook, Facebook features, Flickr, Online Communities, Social media, Twitter, YouTube
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