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Tag Archives: Marketing
“If you build it, they will come.” Well, that’s what they said in the 1989 movie, Field of Dreams. But in libraries, just “building” your great library, collections, programs, and services isn’t enough. They won’t just come. “Libraries must reach … Continue reading
I find the post Persuasion and Sales: Sure You Can from All Things Workplace intriguing and informative. The thrust of the article is simple. Many of us say we would never want to, and could never be, in sales. And … Continue reading