Tag Archives: Marketing

Getting Social

Posted on March 10, 2016 by

In a few weeks we’re going to cover marketing in the online course I’m teaching, which will include a look at social media. I’m not sure I could use all of the tips in 7 Social Media Tactics you Should … Continue reading →

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Tweet, Tweet!

Posted on August 21, 2015 by

Here’s what folks on Twitter are saying about libraries.

Posted in Marketing, Social Media, Uncategorized | Tagged , , , | 1 Comment

If you Build it, They May Not Come

Posted on October 11, 2013 by

“If you build it, they will come.” Well, that’s what they said in the 1989 movie, Field of Dreams.  But in libraries, just “building” your great library, collections, programs, and services isn’t enough.  They won’t just come.  “Libraries must reach … Continue reading →

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Why do You Think We Call it Buy-in?

Posted on April 9, 2013 by

I find the post Persuasion and Sales: Sure You Can from All Things Workplace intriguing and informative. The thrust of the article is simple.  Many of us say we would never want to, and could never be, in sales.  And … Continue reading →

Posted in Advocacy, Fundraising, Management, Marketing, Presentation Skills, Promotion, Public Libraries, Public Speaking | Tagged , , , , , | 2 Comments

Sometimes The Old-Fashioned Ways Work Too!

Posted on January 23, 2013 by

Here’s a great post about word of mouth marketing. The author explains how, when ticket sales for a library event were nowhere near what they had hoped, she sat in the library lobby and talked to everyone who entered about … Continue reading →

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Marketing for Libraries

Posted on December 3, 2012 by

Marketing is more than “advertising” programs and other things happening at your library, and a marketing plan is not something you do when you feel like you’ve got everything else done.  It is not (or should not be) and afterthought! … Continue reading →

Posted in Management, Marketing, Public Libraries, Strategic Planning | Tagged , , , , , , | Leave a comment