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Tag Archives: Marketing
Getting Social
In a few weeks we’re going to cover marketing in the online course I’m teaching, which will include a look at social media. I’m not sure I could use all of the tips in 7 Social Media Tactics you Should … Continue reading
Tweet, Tweet!
Here’s what folks on Twitter are saying about libraries.
Posted in Marketing, Social Media, Uncategorized
Tagged Libraries, Marketing, Social media, Twitter
1 Comment
If you Build it, They May Not Come
“If you build it, they will come.” Well, that’s what they said in the 1989 movie, Field of Dreams. But in libraries, just “building” your great library, collections, programs, and services isn’t enough. They won’t just come. “Libraries must reach … Continue reading
Why do You Think We Call it Buy-in?
I find the post Persuasion and Sales: Sure You Can from All Things Workplace intriguing and informative. The thrust of the article is simple. Many of us say we would never want to, and could never be, in sales. And … Continue reading
Posted in Advocacy, Fundraising, Management, Marketing, Presentation Skills, Promotion, Public Libraries, Public Speaking
Tagged Marketing, Persuasion, Promotion, Sales, Salesmanship, Selling
2 Comments
Sometimes The Old-Fashioned Ways Work Too!
Here’s a great post about word of mouth marketing. The author explains how, when ticket sales for a library event were nowhere near what they had hoped, she sat in the library lobby and talked to everyone who entered about … Continue reading
Posted in Library Programs, Marketing, Social Media
Tagged Library, Marketing, Social media, word of mouth marketing
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Marketing for Libraries
Marketing is more than “advertising” programs and other things happening at your library, and a marketing plan is not something you do when you feel like you’ve got everything else done. It is not (or should not be) and afterthought! … Continue reading
