Tag Archives: Marketing

Getting Social

In a few weeks we’re going to cover marketing in the online course I’m teaching, which will include a look at social media. I’m not sure I could use all of the tips in 7 Social Media Tactics you Should … Continue reading

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Tweet, Tweet!

Here’s what folks on Twitter are saying about libraries.

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If you Build it, They May Not Come

“If you build it, they will come.” Well, that’s what they said in the 1989 movie, Field of Dreams.  But in libraries, just “building” your great library, collections, programs, and services isn’t enough.  They won’t just come.  “Libraries must reach … Continue reading

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Why do You Think We Call it Buy-in?

I find the post Persuasion and Sales: Sure You Can from All Things Workplace intriguing and informative. The thrust of the article is simple.  Many of us say we would never want to, and could never be, in sales.  And … Continue reading

Posted in Advocacy, Fundraising, Management, Marketing, Presentation Skills, Promotion, Public Libraries, Public Speaking | Tagged , , , , , | 2 Comments

Sometimes The Old-Fashioned Ways Work Too!

Here’s a great post about word of mouth marketing. The author explains how, when ticket sales for a library event were nowhere near what they had hoped, she sat in the library lobby and talked to everyone who entered about … Continue reading

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Marketing for Libraries

Marketing is more than “advertising” programs and other things happening at your library, and a marketing plan is not something you do when you feel like you’ve got everything else done.  It is not (or should not be) and afterthought! … Continue reading

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